Neuroscience

How attention helps the brain perceive an object

It's easy to miss something you're not looking for. In a famous example, people were asked to closely observe two groups of people—one group clad in black, the other in white—pass a ball among themselves. Viewers were ...

Neuroscience

Forgetting uses more brain power than remembering

Choosing to forget something might take more mental effort than trying to remember it, researchers at The University of Texas at Austin discovered through neuroimaging.

Psychology & Psychiatry

You recognize your face even when you don't 'see' it

Given the limited capacity of our attention, we only process a small amount of the sights, sounds, and sensations that reach our senses at any given moment—what happens to the stimuli that reach our senses but don't enter ...

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Attention

Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Examples include listening carefully to what someone is saying while ignoring other conversations in a room (the cocktail party effect) or listening to a cell phone conversation while driving a car. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience.

William James, in his textbook Principles of Psychology, remarked:

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