Neuroscience

Your nose knows when it comes to stronger memories

Memories are stronger when the original experiences are accompanied by unpleasant odors, a team of researchers has found. The study broadens our understanding of what can drive Pavlovian responses and points to how negative ...

Health

Sense of taste influenced by the other four senses

An Internet controversy is raging over whether different colored gummy bears all taste the same. We assume they contain different tastes, but that might not be true. It's possible their color and scent fool our taste buds ...