Health

French cheese recalled in Germany over E.coli scare

Two types of French cheese have been recalled in Germany over fears they could be contaminated with E.coli, just a few days after a similar scare in France, the German food safety authority announced on Tuesday.

Health

Alcohol ads in sport fuel drinking culture

Repeated exposure to alcohol advertising in sport—either at venues or during media coverage of matches—can have long-term effects on drinking attitudes, according to a new international study.

Pediatrics

SpongeBob is not why your child likes junk food, new study shows

Parents and lawmakers looking to cartoon characters as a reason children choose cookies over carrots may be looking in the wrong direction, according to a new report from CU Boulder's Leeds School of Business and Colorado ...

page 1 from 10

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia, licensed under CC BY-SA