Medical economics

Groups make own drugs to fight high drug prices, shortages

Impatient with years of inaction in Washington on prescription drug costs, U.S. hospital groups, startups and nonprofits have started making their own medicines in a bid to combat stubbornly high prices and persistent shortages ...

Health

All sunglasses not equal when it comes to eye protection

(HealthDay)—Sunglasses are often considered a fashion statement, but one expert says the style you choose is less important than picking a pair of shades that best protect your eyes from the sun's damaging rays.

Vaccination

Branding the jab: The secret weapon to increase vaccination rates

As the global race for COVID-19 vaccination continues, new research from the University of South Australia shows that the uptake of vaccines could be vastly improved if approved vaccine brands received more positive promotion ...

Vaccination

EU watchdog monitoring Pfizer, Moderna jabs for clot risks

Europe's medicines watchdog said Friday it was checking whether COVID-19 vaccines made by Pfizer/BioNTech and Moderna could be linked to rare cases of blood clotting, but there was no indication so far.

Health

Finland plans stricter smoking rules, unbranded cigarettes

Finland is seeking to tighten its already tough restrictions on public smoking and tobacco advertising in the next few years, in line with the national goal to phase out the habit almost completely by 2030.

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Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia, licensed under CC BY-SA