Diseases, Conditions, Syndromes

Salmonella outbreak linked to peaches has now sickened 78 people

(HealthDay)—A Salmonella outbreak linked to recalled peaches from Prima Wawona and Wawona Packing Co. LLC has now sickened 78 people in 12 states, the U.S. Centers for Disease Control and Prevention said in an update Thursday. ...

Diseases, Conditions, Syndromes

US, French firms start drug trial in severe COVID-19 cases

French pharmaceutical giant Sanofi and American drugmaker Regeneron said Monday they have started clinical trials for a new drug in patients hospitalised with severe COVID-19 infections.

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Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia, licensed under CC BY-SA