Health

Food packaging claims mislead consumers with ideas of health

Researchers have found that the type of healthy claim on certain food products can be completely uncorrelated with actual nutritional quality. Yet these messages directly influence consumers' expectations of taste, healthiness ...

Dentistry

Misleading claims on sugar-rich cereals

The BDA has called for sweeping changes to food marketing and product formulation, as new research by Cardiff University reveals the extent of misleading claims on sugar-rich cereals aimed at children.