Health

New tool screens online health ads for deception

The internet is rife with ads for health products, from weight-loss systems to arthritis cures—but whether they actually work can be difficult to discern. Now, experts at the University of British Columbia have devised ...

Health

Marketing efforts to uninsured youth ramp up

The so-called "young invincibles," are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements.

Health

America's new love: Water

It wasn't too long ago that America had a love affair with soda. Now, an old flame has the country's heart.

Pediatrics

Celebrity endorsement encourages children to eat junk food

A study by the University of Liverpool has found that celebrity endorsement of a food product encourages children to eat more of the endorsed product. It also found that children were prompted to eat more of the endorsed ...

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