Neuroscience

How the brain creates the 'buzz' that helps ideas spread

(Medical Xpress)—How do ideas spread? What messages will go viral on social media, and can this be predicted? UCLA psychologists have taken a significant step toward answering these questions, identifying for the first ...

Neuroscience

Word association: Study matches brain scans with complex thought

In an effort to understand what happens in the brain when a person reads or considers such abstract ideas as love or justice, Princeton researchers have for the first time matched images of brain activity with categories ...

Psychology & Psychiatry

How our tastes influence our creativity

The more we like our ideas, the faster we give them shape. But to be creative, we need to focus on out-of-the-box thinking. This is what Alizée Lopez-Persem and Emmanuelle Volle, Inserm researchers at Paris Brain Institute, ...

Psychology & Psychiatry

Why your best idea may be your second favorite

Michelangelo reportedly said the job of every sculptor is to discover the statue inside the stone, then work around it. Liberate the form.

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