Psychology & Psychiatry

Why creative experts may be better at imagining the future

Humans use imagination a lot, whether it be thinking about what's for dinner later tonight or trying to imagine what someone else on the other side of the world may be experiencing after reading the news. As situations become ...

Psychology & Psychiatry

Heroes and villains influence what you buy

Stories about villains and heroes have captured the human imagination for centuries, and now those characters are ubiquitous on the packages and labels of products. But do these characters influence whether people are willing ...

Psychology & Psychiatry

How imagination can help people overcome fear and anxiety

Almost everyone has something they fear – maybe it's spiders, enclosed spaces, or heights. When we encounter these "threats," our hearts might begin to race, or our hands may become sweaty. This is called a threat fear ...

Neuroscience

Your brain on imagination: It's a lot like reality, study shows

Imagine a barking dog, a furry spider or another perceived threat and your brain and body respond much like they would if you experienced the real thing. Imagine it repeatedly in a safe environment and soon your phobia—and ...

Psychology & Psychiatry

Imagination can reduce pain

If you imagine in advance that something is not going to hurt, this could mean you experience less pain. This discovery was made by health psychologist Kaya Peerdeman during her Ph.D. research on the placebo effect. Ph.D. ...

Psychology & Psychiatry

Be more patient? Imagine that.

How often do you act impulsively without considering the consequences? What if you could learn how to be more patient?

Medical research

Unraveling the functional diversity of longevity gene SIRT1

While the search for elixir of life has captivated human imagination for millennia, researchers around the world have put in efforts to extend healthy lifespan and reduce the burden of morbid diseases in an increasingly aging ...

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