Health

Big Tobacco goes after the young in developing markets

A number of revelations have surfaced recently about the activities of Big Tobacco companies in markets across the developing world. One investigation by Reuters revealed how Philip Morris International has been targeting ...

Neuroscience

EEGs can predict a movie's success better then surveys

Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...

Neuroscience

Neuroscience risks being the next science research bubble

Science, like any other field that attracts investment, is prone to bubbles. Overly optimistic investments in scientific fields, research methods and technologies generate episodes comparable to those experienced by financial ...

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