Most of what you experience leaves no trace in your memory. Learning new information often requires a lot of effort and repetition – picture studying for a tough exam or mastering the tasks of a new job. It's easy to forget ...
Sep 24, 2018
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Maximum reward, minimum punishment: these are the maxims humans and animals often apply when making decisions. A network of nerve cells in the brain conveys gratification. This reward system uses the messenger substance dopamine ...
Sep 11, 2013
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It is commonly known that, much like Pavlov's dogs salivating in response to hearing the bell they associate with dinner time, smokers feel cravings and have physiological reactions to pictures they associate with smoking. ...
Jan 11, 2012
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