Psychology & Psychiatry

Behavioral 'nudges' offer a cost-effective policy tool

Governments around the world have increasingly turned to behavioral science to help address various policy problems - new research shows that some of the best-known strategies derived from behavioral science, commonly referred ...

Psychology & Psychiatry

Practical applications of 'nudge' psychology

Following the publication of Richard Thaler and Cass Sunstein's persuasive book "Nudge", nudges have become a popular tool in many fields from tax collection to public health and not least among advertisers, but a thorough ...


Can nudging help fight the obesity epidemic?

With obesity rates soaring, the government has been promoting nudge – a strategy that does not tell people how to live but encourages them to make healthy choices in respect of diet and exercise.