Health

Can nudging help fight the obesity epidemic?

With obesity rates soaring, the government has been promoting nudge – a strategy that does not tell people how to live but encourages them to make healthy choices in respect of diet and exercise.

Psychology & Psychiatry

Practical applications of 'nudge' psychology

Following the publication of Richard Thaler and Cass Sunstein's persuasive book "Nudge", nudges have become a popular tool in many fields from tax collection to public health and not least among advertisers, but a thorough ...

Psychology & Psychiatry

Behavioral 'nudges' offer a cost-effective policy tool

Governments around the world have increasingly turned to behavioral science to help address various policy problems - new research shows that some of the best-known strategies derived from behavioral science, commonly referred ...

Health

Using nudges to change behaviors during the COVID-19 pandemic

Throughout the COVID-19 pandemic, creative nudges have prompted people to adopt simple behaviors in the name of public health. These behaviors include fist bumps in place of shaking hands and standing six feet apart, according ...

Sports medicine & Kinesiology

Digital nudges encourage more exercise

Text messages, app alerts and emails—so-called "digital nudges"—are effective at pushing us to do things, even exercise. New University of Minnesota research shows these actions used by corporate wellness programs lead ...

Health

Why do(n't) people support being nudged towards healthier diets?

You may not realize it, but "nudge" has been used by businesses, policymakers and governments for years to prod the public into making different choices. Small changes in our environment can "nudge" us into different behaviors ...

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