Health

Why do(n't) people support being nudged towards healthier diets?

You may not realize it, but "nudge" has been used by businesses, policymakers and governments for years to prod the public into making different choices. Small changes in our environment can "nudge" us into different behaviors ...

Health

Digital nudges based on weather found to increase exercise

Sending targeted digital nudges based on the weather can motivate health app users to increase their exercise and stay active over time, according to new University of Minnesota research published online in Information Systems ...

Sports medicine & Kinesiology

Digital nudges encourage more exercise

Text messages, app alerts and emails—so-called "digital nudges"—are effective at pushing us to do things, even exercise. New University of Minnesota research shows these actions used by corporate wellness programs lead ...

Psychology & Psychiatry

Behavioral 'nudges' offer a cost-effective policy tool

Governments around the world have increasingly turned to behavioral science to help address various policy problems - new research shows that some of the best-known strategies derived from behavioral science, commonly referred ...

Psychology & Psychiatry

Practical applications of 'nudge' psychology

Following the publication of Richard Thaler and Cass Sunstein's persuasive book "Nudge", nudges have become a popular tool in many fields from tax collection to public health and not least among advertisers, but a thorough ...

Health

Can nudging help fight the obesity epidemic?

With obesity rates soaring, the government has been promoting nudge – a strategy that does not tell people how to live but encourages them to make healthy choices in respect of diet and exercise.

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