How the brain creates the 'buzz' that helps ideas spread

(Medical Xpress)—How do ideas spread? What messages will go viral on social media, and can this be predicted? UCLA psychologists have taken a significant step toward answering these questions, identifying for the first ...

Psychology & Psychiatry

Small 'neural focus groups' predict anti-smoking ad success

Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of California at Los ...

page 1 from 11