Neuroscience

How the brain creates the 'buzz' that helps ideas spread

(Medical Xpress)—How do ideas spread? What messages will go viral on social media, and can this be predicted? UCLA psychologists have taken a significant step toward answering these questions, identifying for the first ...

Diseases, Conditions, Syndromes

Using satellite images to better target vaccination

Satellite images that capture short-term changes in population size in communities in the developing world can help vaccination campaigns achieve more complete coverage to help prevent and control disease outbreaks. A team ...

Psychology & Psychiatry

Small 'neural focus groups' predict anti-smoking ad success

Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of California at Los ...

Medical research

How to make anti-smoking campaigns more persuasive

The damaging effects of smoking on our health are well known, and governments are curbing tobacco advertising to reduce the number of smokers. But, in Indonesia, the number of teens and adults who smoke continue to grow at ...

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