Neuroscience

Like a treasure map, brain region emphasizes reward location

We are free to wander but usually when we go somewhere it's for a reason. In a new study, researchers at The Picower Institute for Learning and Memory show that as we pursue life's prizes a region of the brain tracks our ...

Neuroscience

Creative insight triggers a neural reward signal

Creativity is one of humanity's most distinctive abilities and enduring mysteries. Innovative ideas and solutions have enabled our species to survive existential threats and thrive. Yet, creativity cannot be necessary for ...

Medical research

Newly discovered memory process influences decision-making

Learned connections between stimuli and reward—like the positive emotions associated with popular brands—have a powerful influence over our future decisions. Scientists have started to discover why.

Neuroscience

Junk food orders up trouble for young brains

That teenager in your kitchen feasting on fast food, candy bars and pop might not be able to help themselves—all the more reason for adults to help them before they cause long-term damage to their developing brains.

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