Psychology & Psychiatry

More than lip service to a smile in advertising and marketing

Brands spend millions of dollars endorsing celebrities, including sports and movie stars, and when they get it right, it can be a powerful marketing tool – think Michael Jordan and Nike, George Clooney and Nespresso, or ...

Surgery

Surgeons transform static 'Mona Lisa' smiles to joyous ones

By modifying a muscle transplant operation, Johns Hopkins surgeons report they are able to restore authentic facial expressions of joy—wide and even smiles—to selected patients with one-sided facial muscle paralysis due ...

Psychology & Psychiatry

People anticipate others' genuine smiles, but not polite smiles

Smile and the world smiles with you—but new research suggests that not all smiles are created equal. The research shows that people actually anticipate smiles that are genuine but not smiles that are merely polite. The ...

Psychology & Psychiatry

Certain smiles aren't all they're cracked up to be

Sweaty palms, a racing heart, a faltering voice. Many people find public speaking unpleasant. The mere anticipation of social evaluation increases the activity of almost all body systems related to stress, with particularly ...

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