News tagged with advertising
(Medical Xpress)—Past studies have suggested a relationship between neighborhood characteristics and obesity, as well as a connection between obesity and advertisements on television and in magazines.
Overweight and Obesity Jan 31, 2013 | not rated yet | 0 |
New research from the University of British Columbia is shedding light on why enticing pictures of food affect us less when we're full.
Neuroscience Jan 28, 2013 | 5 / 5 (2) | 0 |
(AP)—A federal judge on Tuesday ordered tobacco companies to publish corrective statements that say they lied about the dangers of smoking and that disclose smoking's health effects, including the death on average of 1,200 ...
Health Nov 27, 2012 | 5 / 5 (3) | 3
(HealthDay)—When prescription drugs become available over-the-counter, advertisements for the medications are far less likely to tell consumers about the potential harms and side effects, new research finds.
Medications Sep 11, 2012 | not rated yet | 0 |
While Australia has recently passed legislation to ban logos from cigarette packages and to make plain packaging mandatory, other countries are still considering whether or not to take similar measures. New research published ...
Addiction Sep 03, 2012 | not rated yet | 0 |
Minors who were familiar with television alcohol advertisements were more likely to have tried alcoholic beverages and binge drink than those who could not recall seeing such ads, according to a study presented at the Pediatric ...
Pediatrics Apr 29, 2012 | not rated yet | 0 |
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North Carolina State University professor. The work opens the ...
Neuroscience Feb 28, 2012 | not rated yet | 0 |
With mounting concerns over childhood obesity and its associated health risks in the U.S., would a ban on junk-food advertising aimed at children be more effective than the current voluntary, industry-led ...
Health Jan 19, 2012 | 4.3 / 5 (19) | 10
American adolescents are hitting the hard stuff, according to a new report from Dartmouth Medical School and the Johns Hopkins Bloomberg School of Public Health published in the July issue of the journal Archives of Pediatrics and Adolescent Medicine. ...
Health Jul 06, 2011 | 4 / 5 (1) | 0 |
(Medical Xpress) -- Children exposed to advertisements for high-calorie and nutrient-poor foods consume more unhealthy foods overall, regardless of the specific product and brand being marketed, finds a new ...
Health May 10, 2011 | 4.5 / 5 (2) | 0 |
Teenagers who drink alcohol spend more time on their computers for recreational use, including social networking
and downloading and listening to music, compared with their peers who don't drink.
Health May 09, 2011 | not rated yet | 0 |
In order to avoid exposing vulnerable groups such as children and young adults to alcohol advertising, industry groups have developed their own self-regulation guidelines. However, these guidelines have been criticized for ...
Addiction May 17, 2013 | not rated yet | 0
(HealthDay)—The U.S. Food and Drug Administration plans to conduct a new survey involving 2,000 health care professionals to examine their views on direct-to-consumer (DTC) advertising of prescription medications. ...
Health May 13, 2013 | not rated yet | 0
(Medical Xpress)—Watching TV commercials of people munching on hot, crispy French fries or sugar-laden cereal resonates more with teens than advertisements about cell phone plans or the latest car.
Neuroscience May 08, 2013 | not rated yet | 0
(Medical Xpress)—The idea that adults are better equipped than children to resist junk food advertising has been debunked by a new study that has found both are influenced by television and Internet advertising.
Health May 03, 2013 | not rated yet | 0
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
For more information about Advertising, read the full article at
This text uses material from Wikipedia and is available under the GNU Free Documentation License.