I recognize you! But how did I do it?

January 13, 2012 in Psychology & Psychiatry

Are you someone who easily recognises everyone you've ever met? Or maybe you struggle, even with familiar faces? It is already known that we are better at recognising faces from our own race but researchers have only recently questioned how we assimilate the information we use to recognise people.

New research by the University of Nottingham Malaysia Campus has shown that when it comes to recognising people the Malaysian Chinese have adapted their facial recognition techniques to cope with living in a multicultural environment.

The study 'You Look Familiar: How Malaysian Chinese Recognise Faces' was led by Chrystalle B.Y. Tan, a PhD student at the University of Nottingham Malaysia Campus. The results have been published online in the prestigious scientific journal PloS One, This research is the first PhD student publication for Nottingham's School of Psychology in Malaysia.

Chrystalle Tan said: "Our research has shown that Malaysian Chinese adopt a unique looking pattern which differed from both Westerners and Mainland Chinese, possibly due to the multicultural nature of the country."

The ability to recognise different may have social and evolutionary advantages. Human faces provide vital information about a person's identity and characteristics such as gender, age, health and attractiveness. Although we all have the same basic features we have our own distinguishing features and there is evidence that the brain has a specialised mental module dedicated to face processing.

Recognition techniques

Previous research by a group at Glasgow University in Scotland showed that Asians from mainland China use more holistic recognition techniques to recognise faces than Westerners.

  • Chinese focus on the centre of the face in the nose area
  • Westerners focus on a triangular area between the eyes and mouth
  • British born Chinese use both techniques fixating predominantly around either the eyes and mouth, or the nose

Chrystalle said: "The traditional view is that people recognise faces by looking in turn at each eye and then the mouth. This previous research showed us that some Asian groups actually focus on the centre of the face, in the nose area. While Westerners are learning what each separate part of the face looks like - a strategy that could be useful in populations where hair and eye colour vary dramatically, mainland Chinese use a more global strategy, using information about how the features are arranged. Meanwhile British born Chinese use a mixture of both techniques suggesting an increased familiarity with other-race faces which enhances their recognition abilities."

Eye tracking technology

The study by the School of Psychology at the University of Nottingham Malaysia Campus set out to investigate whether exposure and familiarity with other cultures affects our recognition accuracy and eye movement strategies.

The team used specialised eye tracking technology to investigate the visual strategies used to recognise photographs of faces. They recruited 22 Malaysian Chinese student volunteers from across Nottingham's Malaysia campus. The results showed that Malaysian Chinese used a unique mixed strategy by focusing on the eyes and nose more than the mouth.

Chrystalle said: "We have shown that Malaysian Chinese adopt a unique looking pattern which differed from both Westerners and mainland Chinese. This combination of Eastern and Western looking patterns proved advantageous for Malaysian Chinese to accurately recognise Chinese and Caucasian faces."

The study was supervised by Dr Ian Stephen, an expert on face processing and Dr Elizabeth Sheppard, an expert in eye tracking. Dr Stephen said: "We think that people learn how to recognise faces from the faces that they encounter. Although Malaysia is an East Asian country its ethnic composition is highly diverse. The intermediate looking strategy that Malaysian Chinese use allows them to recognise Western faces just as well as Asians."

Provided by University of Nottingham search and more info website

2.3 /5 (4 votes)  

Filter


Move the slider to adjust rank threshold, so that you can hide some of the comments.


Display comments: newest first

CrisJ8
Jan 13, 2012

Rank: not rated yet
I take it this research is solely for Chinese culture. I am half Asian, half European, born in Asia, schooled in the States and our family has travelled to 6 continents. Because of our diverse background and travels, my family and I can recognize which country someone comes from depending on their accent, facial features, and mannerisms. What I am more interested in are situations where we know we have met someone before, in one of our travels, perhaps at the age of 10yrs old. As an adult, how do we store/retrieve data quickly on the name of the person, the continent where we met this person as well as the circumstance of the meeting in our teens or younger age?
Rank 2.3 /5 (4 votes)
Related Stories
Relevant PhysicsForums posts

More news stories

Ketamine shows significant therapeutic benefit in people with treatment-resistant depression

Patients with treatment-resistant major depression saw dramatic improvement in their illness after treatment with ketamine, an anesthetic, according to the largest ketamine clinical trial to-date led by researchers from the ...

Psychology & Psychiatry created 13 hours ago | popularity 4.7 / 5 (3) | comments 0 | with audio podcast

US psychiatry gets makeover in new manual

The latest makeover to a massive psychiatric tome honored by some, reviled by others and even called the "Bible" of mental disorders is being released Saturday with a host of new changes.

Psychology & Psychiatry created May 18, 2013 | popularity not rated yet | comments 1

Study reviews readmissions in inpatient psychiatric facilities

(HealthDay)—Most Medicare beneficiaries treated in inpatient psychiatric facilities (IPFs) exhibit characteristics associated with hospital readmission, according to a report prepared for the National Association ...

Psychology & Psychiatry created May 17, 2013 | popularity not rated yet | comments 0

Skydiving is never plane sailing

Skydivers show the same level of physical stress before every jump whether a first-timer or experienced jumper, say Northumbria researchers.

Psychology & Psychiatry created May 17, 2013 | popularity not rated yet | comments 0 | with audio podcast

Kids, especially boys, perceive sadness of depressed parents

Children of depressed parents pick up on their parents' sadness—whether mom or dad realizes their mood or not.

Psychology & Psychiatry created May 17, 2013 | popularity 4.5 / 5 (2) | comments 1 | with audio podcast


Researchers identify a potential new risk for sleep apnea: Asthma

Researchers at the University of Wisconsin have identified a potential new risk factor for obstructive sleep apnea: asthma. Using data from the National Institutes of Health (Heart, Lung, and Blood Institute)-funded Wisconsin ...

Study finds that sleep apnea and Alzheimer's are linked

A new study looking at sleep-disordered breathing (SDB) and markers for Alzheimer's disease (AD) risk in cerebrospinal fluid (CSF) and neuroimaging adds to the growing body of research linking the two.

Ginger compounds may be effective in treating asthma symptoms

Gourmands and foodies everywhere have long recognized ginger as a great way to add a little peppery zing to both sweet and savory dishes; now, a study from researchers at Columbia University shows purified components of the ...

Computational tool translates complex data into simplified 2-dimensional images

In their quest to learn more about the variability of cells between and within tissues, biomedical scientists have devised tools capable of simultaneously measuring dozens of characteristics of individual ...

New theory on genesis of osteoarthritis comes with successful therapy in mice

Scientists at Johns Hopkins have turned their view of osteoarthritis (OA) inside out. Literally. Instead of seeing the painful degenerative disease as a problem primarily of the cartilage that cushions joints, ...

'Gap' for HIV vaccine efforts after latest setback

The hunt for an HIV vaccine has gobbled up $8 billion in the past decade, and the failure of the most recent efficacy trial has delivered yet another setback to 26 years of efforts.