Social rejection can boost creativity, researchers find

by Mary Catt

(Medical Xpress)—Social misfits, rejoice. You might be more like Steve Jobs, Lady Gaga and Albert Einstein than you realize, if rejection boosts your creativity, reports a new Cornell study.

Being an outcast can lead to heightened creativity—even commercial success, according to research by Lynne Vincent, M.S./Ph.D. '12, an ILR visiting lecturer; Sharon Kim, M.S./Ph.D. '11, an assistant professor at Johns Hopkins University; and Jack Goncalo, ILR associate professor.

"We show that's possible ... if you have the right way of managing rejection," Goncalo said in an interview. "Feeling different can help you reach creative solutions."

Unlike people who have a strong need to belong, some socially rejected people shrug off rejection with an attitude of "normal people don't get me and I am meant for something better," he said. "Our paper is the first to show how that works."

"Outside Advantage: Can Fuel Creative Thought?" was named a best paper by the Managerial and Organizational Cognition Division.

Kim, Vincent and Goncalo accepted the award in Boston in early August at the annual conference of the Academy of Management, the world's largest and oldest scholarly management association.

The research will be published in the : General.

The three reached their conclusions after a series of experiments in which rejection was manipulated; participants were told that everyone in the study could choose whom they would work with on a team project and later told "nobody picked them," Goncalo said.

That kind of exclusion—in the workplace or elsewhere—stimulated creativity for people with an independent sense of self.

Goncalo and his colleagues don't dismiss the rejection has on many individuals.

But, for some, it has a golden lining, researchers said.

In short, "For the socially rejected, creativity may be the best revenge."

Related Stories

ILR research finds leaders don't rock the boat

Dec 14, 2010

Creativity might be the trait many CEOs say is essential for senior leadership, but research by an ILR professor and colleagues shows it can actually block you from reaching the top slots.

People are biased against creative ideas, studies find

Aug 26, 2011

The next time your great idea at work elicits silence or eye rolls, you might just pity those co-workers. Fresh research indicates they don't even know what a creative idea looks like and that creativity, hailed as a positive ...

Powerful people overestimate their height

Jan 09, 2012

(Medical Xpress) -- The psychological experience of power makes people feel taller than they are, according to research by ILR School associate professor of organizational behavior Jack Goncalo and a Washington University ...

Recommended for you

SimuCase avatars advance speech-language pathology training

5 hours ago

A new commercial venture, using technology developed at Case Western Reserve University's College of Arts and Sciences and Case School of Engineering, has made available avatars—virtual patients—to train speech-language ...

Medical assessment in the blink of an eye

Jun 17, 2013

Have you ever thought that you knew something about the world in the blink of an eye? This restaurant is not the right place for dinner. That person could be The One. It turns out that radiologists can do this with mammograms, ...

User comments

Adjust slider to filter visible comments by rank

Display comments: newest first

ziphead
3 / 5 (1) Oct 18, 2012
"Social rejection can boost creativity, researchers find"

...and this is surprising because...???

More news stories

Study suggests new approach to fight lung cancer

Recent research has shown that cancer cells have a much different – and more complex – metabolism than normal cells. Now, scientists at The University of Texas at Dallas have found that exploiting these differences might ...

Getting enough sleep could help prevent type 2 diabetes

Men who lose sleep during the work week may be able to lower their risk of developing Type 2 diabetes by getting more hours of sleep, according to Los Angeles Biomedical Research Institute (LA BioMed) research findings presented ...