First lady hosts summit on food marketing to kids

by Darlene Superville
First lady Michelle Obama pausess during an event about food marketing to children in the State Dining Room of the White House on Wednesday, Sept. 18, 2013, in Washington. Obama wants food makers and entertainment companies to spend less time advertising sweet and salty foods to kids and more time promoting healthier options. (AP Photo/ Evan Vucci)

(AP)—Michelle Obama is urging food makers and television broadcasters to do more to promote healthier foods to children—and to do it faster.

She says the country is doing a better job of offering healthier food options.

The first lady says the proof is in the kale salads now being served in restaurants and in the salad bars in many school lunchrooms.

But she says more positive change is needed.

Mrs. Obama encouraged promotion of healthier foods and urged companies to use characters popular with kids to persuade them to eat their veggies.

The first lady held a White House summit on the issue Wednesday with representatives from food and media companies, government agencies and advocacy, health and consumer groups.

She leads a White House initiative aimed at reducing childhood obesity.

Related Stories

Kids' fast food ads emphasize giveaways more than food

date Aug 28, 2013

Fast-food marketing aimed at children emphasizes giveaways and movie tie-ins much more frequently than ads targeted at adults, according to research published August 28 in the open access journal PLOS ONE by James Sargen ...

Michelle Obama challenges kids with lunch contest

date Apr 03, 2013

(AP)—Children from across the nation will rub elbows with Michelle Obama and dine off fine china in the East Room of the White House this summer as part of a contest to promote healthy eating.

Recommended for you

Europe's police crack massive horsemeat trafficking ring

date Apr 25, 2015

Police from seven European countries detained 26 people in a crackdown on a horsemeat trafficking ring two years after a tainted meat scandal that rocked the continent, the EU's judicial agency Eurojust said Saturday.

Text messaging useful for reaching 'at-risk' teens about sex

date Apr 24, 2015

Text messaging that connects teens with sexual health educators is effective for delivering sexual health information, according to a recent study in The Edward R. Murrow College of Communication at Washington State University.The ...

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.