Princeton University

Psychology & Psychiatry

Pride tops guilt as a motivator for environmental decisions

A lot of pro-environmental messages suggest that people will feel guilty if they don't make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds ...

Psychology & Psychiatry

Better decision-making for the planet

We might think we have control of the mix of decisions we make during the day. But it turns out that our brain gives us subconscious nudges, preferring some choices over others.

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