Public Library of Science

Kids' fast food ads emphasize giveaways more than food

Fast-food marketing aimed at children emphasizes giveaways and movie tie-ins much more frequently than ads targeted at adults, according to research published August 28 in the open access journal PLOS ONE by James Sargen ...

Aug 28, 2013
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Angry opponents seem bigger to tied up men

A physical handicap like being tied down makes men over-estimate an opponent's size and under-estimate their own, according to research published August 7 in the open access journal PLOS ONE by Daniel Fessler and Colin Holbro ...

Aug 07, 2013
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