News tagged with billboards
A billboard (also called a "hoarding" in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
It's now unlawful to shave or use a mobile phone while driving, but reading billboards is still OK. Or is it?
Psychology & Psychiatry Feb 14, 2013 | not rated yet | 0 |
Many drivers say the large digital billboards flashing ads every few seconds along Bay Area freeways are just too bright and too distracting. And they may be right.
Health Jan 08, 2013 | 5 / 5 (2) | 1
Perfume ads, beer billboards, movie posters: everywhere you look, women's sexualized bodies are on display. A new study published in Psychological Science, a journal of the Association for Psychological Science, finds that b ...
Psychology & Psychiatry May 15, 2012 | 3.5 / 5 (23) | 5 |