News tagged with consumer behavior
Related topics: journal of consumer research
Consumer behaviour(in consumer business context) referred to as the study of when, why, how, where and what people do or do not buy products. It is therefore important not to copy this page when doing your homework for the pre-sessional programme as it is quite obvious you have not written this. It blends elements from psychology, sociology,social psychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Each method for vote counting is assumed as a social function but if Arrow’s possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonocity, unanimity, homogeneity and weak and strong Paretooptimality. No social choice function meets these requirements in an ordinal scale simultaneously. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle, the consumer (Kioumarsi et al., 2009).
Belch and Belch define consumer behaviour as 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'.'
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
Parents may have some new motivations to serve their kids vegetables. A new Cornell University study, published in Public Health Nutrition, found that by simply serving vegetables with dinner, the main course would taste ...
Health Nov 27, 2012 | not rated yet | 0
Parents may have some new motivations to serve their kids vegetables. A new study, funded by Pinnacle Foods' Birds Eye brand and published in Public Health Nutrition, found that adding vegetables to the plate led to more p ...
Health Nov 14, 2012 | not rated yet | 0
Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition ...
Health Oct 11, 2012 | not rated yet | 0
How do sexual cues affect consumer behavior? New research from USC Marshall School of Business Assistant Professor of Marketing Kyu Kim and Gal Zauberman, associate professor of marketing at The Wharton School at the University ...
Psychology & Psychiatry Jul 26, 2012 | not rated yet | 0
(Medical Xpress) -- After going without food for 18 hours, most of us would rather reach for French fries or chicken fingers than green beans or carrots, according to a new study from Cornell's Food and Brand Lab.
Health Jun 29, 2012 | 5 / 5 (1) | 0
When grabbing a coffee mug out of a cluttered cabinet or choosing a pen to quickly sign a document, what brain processes guide your choices?
Neuroscience May 23, 2012 | 2.5 / 5 (2) | 1 |
Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different ...
Psychology & Psychiatry May 21, 2012 | 5 / 5 (1) | 0 |
(AP) -- Chennel King, a nurse from Norwalk, Conn., went Christmas shopping the other day with a new holiday companion: a budget.
Psychology & Psychiatry Dec 18, 2011 | not rated yet | 1
Nutrition Facts labels have been used for decades on many food products. Are these labels read in detail by consumers when making purchases? Do people read only certain portions of the labels? According to a new study published ...
Health Oct 24, 2011 | not rated yet | 0