News tagged with consumer behavior

Related topics: journal of consumer research

What that 'BPA-free' label isn't telling you

Purchase a plastic water bottle, and there's a good chance that it will feature a "BPA-free" label. You might be seeing it more often because the industrial chemical Bisphenol-A has now been removed from ...

Dec 01, 2014
popularity 4.8 / 5 (4) | comments 0

Want kids to eat healthier? Don't tell them, show them

If given the choice between eating a salad loaded with veggies or a burger and fries, most kids—and for that matter, most adults—would likely pick the less healthful option. But instead of telling kids to eat more fruits ...

Jul 19, 2013
popularity not rated yet | comments 0 | with audio podcast

How vegetables make the meal

Parents may have some new motivations to serve their kids vegetables. A new Cornell University study, published in Public Health Nutrition, found that by simply serving vegetables with dinner, the main course would taste ...

Nov 27, 2012
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The hungry bypass veggies for starches, proteins

(Medical Xpress) -- After going without food for 18 hours, most of us would rather reach for French fries or chicken fingers than green beans or carrots, according to a new study from Cornell's Food and Brand Lab.

Jun 29, 2012
popularity 5 / 5 (1) | comments 0

Consumer behaviour

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Consumer behaviour(in consumer business context) referred to as the study of when, why, how, where and what people do or do not buy products. It is therefore important not to copy this page when doing your homework for the pre-sessional programme as it is quite obvious you have not written this. It blends elements from psychology, sociology,social psychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Each method for vote counting is assumed as a social function but if Arrow’s possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonocity, unanimity, homogeneity and weak and strong Paretooptimality. No social choice function meets these requirements in an ordinal scale simultaneously. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. Marketing provides services in order to satisfy customers. With that in mind, the productive system is considered from its beginning at the production level, to the end of the cycle, the consumer (Kioumarsi et al., 2009).

Belch and Belch define consumer behaviour as 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'.'

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