We're fickle creatures. At least if we can remember to be, according to a new study led by a University of Kansas researcher of marketing and consumer behavior.
May 1, 2017
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Purchase a plastic water bottle, and there's a good chance that it will feature a "BPA-free" label. You might be seeing it more often because the industrial chemical Bisphenol-A has now been removed from a wide array of products. ...
Dec 1, 2014
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If given the choice between eating a salad loaded with veggies or a burger and fries, most kids—and for that matter, most adults—would likely pick the less healthful option. But instead of telling kids to eat more fruits ...
Jul 19, 2013
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Parents may have some new motivations to serve their kids vegetables. A new Cornell University study, published in Public Health Nutrition, found that by simply serving vegetables with dinner, the main course would taste ...
Nov 27, 2012
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Parents may have some new motivations to serve their kids vegetables. A new study, funded by Pinnacle Foods' Birds Eye brand and published in Public Health Nutrition, found that adding vegetables to the plate led to more ...
Nov 14, 2012
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How do sexual cues affect consumer behavior? New research from USC Marshall School of Business Assistant Professor of Marketing Kyu Kim and Gal Zauberman, associate professor of marketing at The Wharton School at the University ...
Jul 26, 2012
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(Medical Xpress) -- After going without food for 18 hours, most of us would rather reach for French fries or chicken fingers than green beans or carrots, according to a new study from Cornell's Food and Brand Lab.
Jun 29, 2012
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When grabbing a coffee mug out of a cluttered cabinet or choosing a pen to quickly sign a document, what brain processes guide your choices?
May 23, 2012
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Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different ...
May 21, 2012
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(AP) -- Chennel King, a nurse from Norwalk, Conn., went Christmas shopping the other day with a new holiday companion: a budget.
Dec 18, 2011
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