News tagged with dissemination
To disseminate (from lat. disseminare „scattering seeds“), in terms of the field of communication, means to broadcast a message to the public without direct feedback from the audience. Dissemination takes on the theory of the traditional view of communication, which involves a sender and receiver. The traditional communication view point is broken down into a sender sending information, and receiver collecting the information processing it and sending information back, like a telephone line.
With dissemination, only half of this communication model theory is applied. The information is sent out and received, but no reply is given. The message carrier sends out information, not to one individual, but many in a broadcasting system. An example of this transmission of information is in fields of advertising, public announcements and speeches. Another way to look at dissemination is that of which it derives from the Latin roots, the scattering of seeds. These seeds are metaphors for voice or words: to spread voice, words, and opinion to an audience. Dissemination can be powerful when adding rhetoric or other forms of persuasiveness to the speech. According to John Durham Peters, who wrote Communication as Dissemination, "making a public offering is perhaps the most basic of all communicative acts, but once the seeds are cast, their harvest is never assured... The metaphor of dissemination points to the contingency of all words and deeds, their uncertain consequences, and their governance by probabilities rather than certainties." In other words, dissemination of words to multiple people can take on multiple meanings to each individual depending on the experience, the attitude, the knowledge, the race or even the gender of the listener. All of these aspects can distort the message that the sender is disseminating towards the public. Depending on the circumstances, the surroundings and the environment the listener is receiving this message in can also have an effect on the outcome of the meaning of the message received. This interference is also known as "Noise" in the traditional model of communication theory. Noise can distort the original meaning of a message.
Furthermore, John Durham Peters explains that "broadcasting information to an open ended destination is a feature of all speech. The metaphor of dissemination directs our attention to those vast continents of signification that are not directly interactive." Dissemination basically sends information to an audience, without direct contact to the receiver, and without a direct response or clarification method that a conversation or dialogue would have.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
Scientists discover mevalonate kinase gene mutations associated with disseminated superficial actinic porokeratosis
A Chinese research team, led by Anhui Medical University and BGI, has found the strong genetic evidences of mevalonate kinase gene (MVK) mutations link to disseminated superficial actinic porokeratosis (DSAP). It is a major ...
Genetics Sep 16, 2012 | 1 / 5 (1) | 0 |
The World Health Organization said Friday it will meet next week to determine whether scientists can publish research on a bird flu virus that may be easily passed among humans.
Diseases, Conditions, Syndromes Feb 10, 2012 | not rated yet | 0
Press releases and news stories reporting the results of randomized controlled trials often contain "spin"—specific reporting strategies (intentional or unintentional) emphasizing the beneficial effect of the experimental ...
Other Sep 11, 2012 | not rated yet | 0
(HealthDay)—Preexisting comorbidities (PECs), spinal cord injury (SCI), and age are all strong predictors of mortality in elderly patients with trauma-related cervical spine injury (CSI), although the evidence ...
Diseases, Conditions, Syndromes Nov 15, 2012 | not rated yet | 0
Tumour cells need far more nutrients than normal cells and these nutrients cannot get into the malignant cells without transporters.
Cancer Jan 24, 2013 | 5 / 5 (1) | 0
New guidelines that provide an easy-to-use checklist for the accurate and ethical reporting of epidemiological studies involving molecular markers have been proposed by a group of international researchers and are published ...
Cancer Oct 25, 2011 | not rated yet | 0
A new study finds that while colorectal cancer mortality rates dropped in the most recent two decades for every stage in both African Americans and whites, the decreases were smaller for African Americans, particularly for ...
Cancer Dec 22, 2011 | not rated yet | 0
Couples with fertility problems need hope and reliable information. In order to provide them with both, in June 2011 Fertility Europe launched in 19 European countries the first Special Families Campaign online.
Health Jul 05, 2011 | not rated yet | 0