News tagged with emotional response

Brain sets prices with emotional value

You might be falling in love with that new car, but you probably wouldn't pay as much for it if you could resist the feeling. Researchers at Duke University who study how the brain values things—a field called neuroeconomics—have ...

Jul 02, 2013
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Caffeine improves recognition of positive words

Caffeine perks up most coffee-lovers, but a new study shows a small dose of caffeine also increases their speed and accuracy for recognizing words with positive connotation. The research published November 7 in the open access ...

Nov 07, 2012
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