In the couple of hours it took an official from the ALS Association to return a reporter's call for comment, the group's ubiquitous "ice bucket challenge" had brought in a few million more dollars.
Aug 28, 2014
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A young man on camera names the person who's challenged him to dump the contents of a bucket over his head. But in a twist on the ice bucket challenge, this man is soon drenched in frothy, soapy water—part of a campaign ...
Aug 27, 2014
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The ice bucket challenge's phenomenal success is making other charitable organizations rethink how they connect with a younger generation of potential donors.
Aug 23, 2014
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