News tagged with ice cream

How advertisers seduce our subconscious

In 1957 Vance Packard's book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream and Coke. The experiment he cited ...

Aug 24, 2016
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Does drinking hot tea in summer really cool you down?

I remember as a child, on the rare warm days that we used to get in Britain, my grandmother telling me to "have a cup of black tea … it will help cool you down". As a seven-year-old, this seemed like a crazy idea, especially ...

Jul 27, 2016
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