Neuroscience

Your brain on imagination: It's a lot like reality, study shows

Imagine a barking dog, a furry spider or another perceived threat and your brain and body respond much like they would if you experienced the real thing. Imagine it repeatedly in a safe environment and soon your phobia—and ...

Psychology & Psychiatry

Heroes and villains influence what you buy

Stories about villains and heroes have captured the human imagination for centuries, and now those characters are ubiquitous on the packages and labels of products. But do these characters influence whether people are willing ...

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