News tagged with journal of consumer research
Related topics: consumers , market , products , advertising , perception
Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
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Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
Health May 16, 2012 | 3 / 5 (2) | 1
When consumers taste a chocolate bar they think is made in Switzerland, they'll prefer it over one supposedly made in China, according to new study in the Journal of Consumer Research. But if you tell them where it's from a ...
Psychology & Psychiatry Jul 14, 2011 | 5 / 5 (1) | 0
Choosing the right size and color of your bowls and plates could help you eat less, according to a new study in the Journal of Consumer Research.
Health Jan 17, 2012 | 5 / 5 (1) | 0
It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling multip ...
Psychology & Psychiatry May 16, 2012 | 5 / 5 (1) | 0
Consumers watching their diet should pay close attention to the amount of unhealthy foods they eat, but can relax when it comes to healthier options, according to a new study in the Journal of Consumer Research.
Health Sep 11, 2012 | 5 / 5 (1) | 0
(Medical Xpress)—People may think it's more vital to take their medicine, if that medicine is cheap. A new study from the W. P. Carey School of Business at Arizona State University shows consumers believe prices for lifesaving ...
Medications Feb 01, 2013 | 5 / 5 (1) | 1