News tagged with journal of consumer research

Related topics: consumers , market , products , advertising , perception

Low-calorie restaurant menus: Are they making us fat?

Depending on our food cravings, the number of items served, and even the time of day, ordering a meal at a restaurant often requires a "narrowing down" decision making process. According to a new study in the Journal of Co ...

Apr 15, 2014
popularity not rated yet | comments 0

Eat dessert first? It might help you control your diet

Consumers watching their diet should pay close attention to the amount of unhealthy foods they eat, but can relax when it comes to healthier options, according to a new study in the Journal of Consumer Research.

Sep 11, 2012
popularity 5 / 5 (1) | comments 0

Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.

This text uses material from Wikipedia licensed under CC BY-SA