News tagged with prefrontal cortex

Brain sets prices with emotional value

You might be falling in love with that new car, but you probably wouldn't pay as much for it if you could resist the feeling. Researchers at Duke University who study how the brain values things—a field ...

Jul 02, 2013
popularity 3.3 / 5 (3) | comments 0 | with audio podcast

Breaking habits before they start

Our daily routines can become so ingrained that we perform them automatically, such as taking the same route to work every day. Some behaviors, such as smoking or biting your fingernails, become so habitual that we can't ...

Jun 27, 2013
popularity 4.3 / 5 (6) | comments 0 | with audio podcast