News tagged with ventromedial prefrontal cortex

Related topics: brain

Memories influence choice of food

The stronger our memory is of a certain food, the more likely we are to choose it - even if it is the more unattractive option. Psychologists at the University of Basel conducted a study on how memory influences our choices ...

May 21, 2015
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How various brain areas interact in decisions

Our decisions can be pictured in the brain. Scientists at the University of Zurich were able to show in a recent study which areas are most active in decision making. Often the so-called prefrontal cortex not only apparently ...

Nov 26, 2014
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Seniors draw on extra brainpower for shopping

(Medical Xpress)—Holiday shopping can be mentally exhausting for anyone. But a new Duke University study finds that older adults seem to need extra brainpower to make shopping decisions—especially ones that rely on memory.

Nov 18, 2014
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