Psychology & Psychiatry

Need a new brand name? Think of your vowels, says new research

A simple shift in a vowel's sound can change the way people think and make decisions about objects – leading to a greater connection between a brand's name and product features a business wants to highlight, says new research ...

Psychology & Psychiatry

Associating colours with vowels? Almost everyone does

Does [a:] as in baa sound more green or more red? And is [i:] as in beet light or dark in colour? Even though we perceive speech and colour are perceived with different sensory organs, nearly everyone has an idea about what ...

Other

Researcher gives subjects their voice

Stephen Hawking and a 9-​​year-​​old girl with a speech dis­order most likely use the same syn­thetic voice. It's called Per­fect Paul and it's easy to under­stand, espe­cially in acousti­cally chaotic envi­ron­ments ...

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