Study says coffee helps in persuasion

Coffee

Researchers in Australia say if you want to persuade anyone to agree with your line of thinking, serving coffee to that person may help.

The study done at the Queensland University of Technology says a caffeine dose improves our ability to process information and increases the extent to which we listen to a persuasive message, reports the Australian Broadcasting Corp.

The study tested people by quizzing them about their attitudes to voluntary euthanasia and abortion before and after either the equivalent of about two cups of coffee or a placebo. They were also given a persuasive argument to read after having the caffeine.

The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message," the study said. The caffeine also put people in a better mood, which makes them more likely to agree with a message, the researchers said.

The findings will be submitted for publication in the European Journal of Social Psychology.

Copyright 2006 by United Press International


Explore further

Why do I get a headache when I haven't had my coffee?

Citation: Study says coffee helps in persuasion (2006, May 1) retrieved 16 February 2019 from https://medicalxpress.com/news/2006-05-coffee-persuasion.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more