Americans spend eight hours a day on screens

March 27, 2009
Nelly Dubon uses a computer to access her yahoo email account on March 6, 2009 in Miami, Florida. Adult Americans spend an average of more than eight hours a day in front of screens -- televisions, computer monitors, cellphones or other devices, according to a new study.

Adult Americans spend an average of more than eight hours a day in front of screens -- televisions, computer monitors, cellphones or other devices, according to a new study.

The study also found that live in the home continues to attract the greatest amount of viewing time with the average American spending slightly more than five hours a day in front of the tube.

The figure drops to 210 minutes a day of average TV viewing time among 18-24 year olds but rises to 420 minutes a day among those aged 65 and older.

The "Video Consumer Mapping" study was conducted by Ball State University's Center for Media Design (CMD) and Sequent Partners for the Nielsen-funded Council for Research Excellence (CRE).

For the year-long study, observers recorded the exposure of 350 subjects to four categories of screens: traditional television, computers, mobile devices and other screens such as store displays, movie screens and even GPS navigation units.

The study found the average amount of screen time for all age groups was "strikingly similar" at more than eight-and-a-half hours although the type of devices and duration used by the respective groups throughout the day varied.

It found that people aged 45 to 54 averaged the most daily screen time at just over nine-and-a-half hours.

The study did not include anyone under the age of 18.

Among other finds:

-- computer video consumption tends to be quite small with an average time of just over two minutes a day.

-- Adults spend an average of 6.5 minutes a day with with the number rising to 26 minutes a day among those aged 18-24

-- Adults spend an average 142 minutes a day in front of computer screens

-- Adults spend an average 20 minutes a day engaged with mobile devices with the highest usage -- 43 minutes a day -- among the 18-24 age group

"What differentiates this study from all other attempts to measure video exposure at the consumer level is its scale, the range of media covered and the fact that it is focused on consumers first and the media second," said Mike Bloxham, director of insight and research for Ball State's CMD.

"It?s not a study about TV or the Web or any other medium -- it?s about how, where, how often and for how long consumers are exposed to all media."

(c) 2009 AFP

Related Stories

Recommended for you

Who uses phone apps to track sleep habits? Mostly the healthy and wealthy in US

January 16, 2018
The profile of most Americans who use popular mobile phone apps that track sleep habits is that they are relatively affluent, claim to eat well, and say they are in good health, even if some of them tend to smoke.

Improvements in mortality rates are slowed by rise in obesity in the United States

January 15, 2018
With countless medical advances and efforts to curb smoking, one might expect that life expectancy in the United States would improve. Yet according to recent studies, there's been a reduction in the rate of improvement in ...

Teens likely to crave junk food after watching TV ads

January 15, 2018
Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by Cancer Research UK.

Can muesli help against arthritis?

January 15, 2018
It is well known that healthy eating increases a general sense of wellbeing. Researchers at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) have now discovered that a fibre-rich diet can have a positive influence ...

Your dishwasher is not as sterile as you think

January 13, 2018
(HealthDay)—Your dishwasher may get those plates spotless, but it is also probably teeming with bacteria and fungus, a new study suggests.

Study reveals what sleep talkers have to say

January 12, 2018
A team of researchers with members from several institutions in France has conducted a study regarding sleep talking and has found that most sleep talking is not only negative in nature, but involves a large amount of swearing. ...

1 comment

Adjust slider to filter visible comments by rank

Display comments: newest first

Royale
not rated yet Mar 27, 2009
And for us IT guys about 6.5 hours a day is in front of a computer screen. Then the TV at home. (DVR of course, when you get used to no browser ads you tend to not want to see commercials). I simply refuse to use the computer at home, even though I built a nice one, because it's just too much. Anyone else agree here?

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.