Media health reporting: Accuracy improving but still a way to go

March 19, 2009,

New research on the reporting of medical treatments in the media shows slight improvements in accuracy but the overall quality of health reporting remains poor.

The study of more than 1,200 news stories published by Australian outlets is the most comprehensive investigation of the quality of medical news stories. It found that over the past four years there was only small improvement in quality of coverage of the availability of new treatments, the potential harm of interventions and of any benefits.

The report is published in the latest edition of the journal by the Public Library of Science and covers news stories evaluated by the media monitoring website www.mediadoctor.org.au

The report evaluated medical news stories against 10 criteria including: how well the story covered the benefits, harms and costs of a new treatment; whether the journalist consulted an impartial expert in the field; and whether the article relied heavily on a media release, particularly if it came from a commercial source.

Report author, University of Newcastle PhD student Amanda Wilson from the School of Medicine and Public Health, said the most striking finding was the very of health news by commercial current affairs programs.

"Sensational coverage of unproven and improbable treatments for health issues like cellulite is regularly featured on these networks," Ms Wilson said. "But it is more serious when they start to promote unlikely remedies for more major health problems like cancer or behavioural problems in children."

The biggest improvement in accurate media coverage of medical stories was in online news services, with a five per cent increase in scores over four years.

"The media plays a very important role in communicating health breakthroughs and influencing public health behaviours," Ms Wilson said.

"While journalists generally aim to provide accurate, unbiased and complete information, they are inundated with sometimes conflicting information from companies, researchers, the government and consumers.

"It is therefore vital that researchers provide balanced and accurate information to journalists and journal editors on published studies that is designed to inform the public."

Source: Research Australia (news : web)

Related Stories

Recommended for you

Smartphones are bad for some teens, not all

February 21, 2018
Is the next generation better or worse off because of smartphones? The answer is complex and research shows it largely depends on their lives offline.

Tackling health problems in the young is crucial for their children's future

February 21, 2018
A child's growth and development is affected by the health and lifestyles of their parents before pregnancy - even going back to adolescence - according to a new study by researchers at the Murdoch Children's Research Institute, ...

Lead and other toxic metals found in e-cigarette 'vapors': study

February 21, 2018
Significant amounts of toxic metals, including lead, leak from some e-cigarette heating coils and are present in the aerosols inhaled by users, according to a study from scientists at Johns Hopkins Bloomberg School of Public ...

Why teens need up to 10 hours' sleep

February 21, 2018
Technology, other distractions and staying up late make is difficult, but researchers say teenagers need to make time for 8-10 hours of sleep a night to optimise their performance and maintain good health and wellbeing.

Electronic health records don't reduce administrative costs

February 21, 2018
The federal government thought that adopting certified electronic health record systems (EHR) would reduce administrative costs for physicians in a variety of specialties. However, a major new study conducted by researchers ...

Low-fat or low-carb? It's a draw, study finds

February 20, 2018
New evidence from a study at the Stanford University School of Medicine might dismay those who have chosen sides in the low-fat versus low-carb diet debate.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.