Researchers launch Facebook site to monitor tobacco industry tactics

May 14, 2012

The University’s Tobacco Control Research Group (TCRG) has identified several methods used by transnational tobacco companies in response to the changes within the global tobacco market.

Tactics include new and innovative packaging and new products aimed specifically at young people and women.

The TCRG launched the Facebook site to document new packaging and marketing initiatives of the in the UK.

It shows how cigarettes have evolved to offer smokers more choice such as capsule technology which releases aromas through the tobacco, advanced filters for ‘light’ options and superslim cigarettes targeted at women.

It includes cigarette promotions in shops and at festivals, and the launch of new packaging designs and brands that appeal to different groups.

Professor Linda Bauld from the UKCTCS said: “In the UK the marketing of tobacco products is becoming increasingly restricted, for example this month a ban on the display of tobacco products in large shops came into force, and the government has begun a consultation on plain packaging. Due to measures such as these the tobacco industry works hard to develop innovative ways to promote their products.

“This Facebook page aims to provide people with a place to post photos or comments about new or innovative tobacco marketing that they see around the UK such as new , new , displays in shops, promotional activities at events, in nightclubs, or in the street, and online advertising.

“We’re hoping to track some of the new developments in UK marketing, and the information collected through the page will be used to inform us and the direction of our research.

The Facebook page can be found here.

Explore further: Plain cigarette packets could help stop people taking up smoking

Related Stories

Plain cigarette packets could help stop people taking up smoking

April 7, 2011
Plain cigarette packaging could help prevent people taking up the habit but would have little effect on those who already smoke on a daily basis, according to new research from the UK Centre for Tobacco Studies (UKCTCS), ...

Plain packaging removes cigarettes' appeal

September 9, 2011
Removing branding and wrapping cigarettes in plain packaging helps remove the appeal of smoking according to new a Cancer Research UK-funded study published in Tobacco Control.

Tobacco displays increase the odds of teens becoming smokers

September 13, 2011
Young people who find tobacco displays in shops attractive and who easily recall seeing the displays have a greater chance of becoming a smoker according to a new Cancer Research UK funded research study published in Nicotine ...

Tobacco display ban comes into force in England

April 6, 2012
A ban on tobacco displays in large shops and supermarkets came into force in England on Friday, meaning such stores must hide cigarettes from public view.

New Zealand plans cigarette pack branding ban

April 19, 2012
New Zealand announced plans Thursday to force cigarette firms to sell their products in plain packaging, following world-first laws passed in Australia.

Plain packets will remove the appeal of smoking for young women, says UWS researcher

November 10, 2011
(Medical Xpress) -- As the world's first tobacco plain packaging legislation is passed through Parliament today, a researcher from the University of Western Sydney says removing the brands from cigarettes is an important ...

Recommended for you

Parents have critical role in preventing teen drinking

July 20, 2017
Fewer teenagers are drinking alcohol but more needs to be done to curb the drinking habits of Australian school students, based on the findings of the latest study by Adelaide researchers.

Aging Americans enjoy longer life, better health when avoiding three risky behaviors

July 20, 2017
We've heard it before from our doctors and other health experts: Keep your weight down, don't smoke and cut back on the alcohol if you want to live longer.

Fresh fish oil lowers diabetes risk in rat offspring

July 19, 2017
Fresh fish oil given to overweight pregnant rats prevented their offspring from developing a major diabetes risk factor, Auckland researchers have found.

High-dose vitamin D doesn't appear to reduce the winter sniffles for children

July 18, 2017
Giving children high doses of vitamin D doesn't appear to reduce the winter sniffles, a new study has found.

Scientists develop new supplement that can repair, rejuvenate muscles in older adults

July 18, 2017
Whey protein supplements aren't just for gym buffs according to new research from McMaster university. When taken on a regular basis, a combination of these and other ingredients in a ready-to-drink formula have been found ...

Study: Eating at 'wrong time' affects body weight, circadian rhythms

July 18, 2017
A new high-precision feeding system for lab mice reinforces the idea that the time of day food is eaten is more critical to weight loss than the amount of calories ingested.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.