Researchers launch Facebook site to monitor tobacco industry tactics

May 14, 2012, University of Bath

The University’s Tobacco Control Research Group (TCRG) has identified several methods used by transnational tobacco companies in response to the changes within the global tobacco market.

Tactics include new and innovative packaging and new products aimed specifically at young people and women.

The TCRG launched the Facebook site to document new packaging and marketing initiatives of the in the UK.

It shows how cigarettes have evolved to offer smokers more choice such as capsule technology which releases aromas through the tobacco, advanced filters for ‘light’ options and superslim cigarettes targeted at women.

It includes cigarette promotions in shops and at festivals, and the launch of new packaging designs and brands that appeal to different groups.

Professor Linda Bauld from the UKCTCS said: “In the UK the marketing of tobacco products is becoming increasingly restricted, for example this month a ban on the display of tobacco products in large shops came into force, and the government has begun a consultation on plain packaging. Due to measures such as these the tobacco industry works hard to develop innovative ways to promote their products.

“This Facebook page aims to provide people with a place to post photos or comments about new or innovative tobacco marketing that they see around the UK such as new , new , displays in shops, promotional activities at events, in nightclubs, or in the street, and online advertising.

“We’re hoping to track some of the new developments in UK marketing, and the information collected through the page will be used to inform us and the direction of our research.

The Facebook page can be found here.

Explore further: Plain cigarette packets could help stop people taking up smoking

Related Stories

Plain cigarette packets could help stop people taking up smoking

April 7, 2011
Plain cigarette packaging could help prevent people taking up the habit but would have little effect on those who already smoke on a daily basis, according to new research from the UK Centre for Tobacco Studies (UKCTCS), ...

Plain packaging removes cigarettes' appeal

September 9, 2011
Removing branding and wrapping cigarettes in plain packaging helps remove the appeal of smoking according to new a Cancer Research UK-funded study published in Tobacco Control.

Tobacco displays increase the odds of teens becoming smokers

September 13, 2011
Young people who find tobacco displays in shops attractive and who easily recall seeing the displays have a greater chance of becoming a smoker according to a new Cancer Research UK funded research study published in Nicotine ...

Tobacco display ban comes into force in England

April 6, 2012
A ban on tobacco displays in large shops and supermarkets came into force in England on Friday, meaning such stores must hide cigarettes from public view.

New Zealand plans cigarette pack branding ban

April 19, 2012
New Zealand announced plans Thursday to force cigarette firms to sell their products in plain packaging, following world-first laws passed in Australia.

Plain packets will remove the appeal of smoking for young women, says UWS researcher

November 10, 2011
(Medical Xpress) -- As the world's first tobacco plain packaging legislation is passed through Parliament today, a researcher from the University of Western Sydney says removing the brands from cigarettes is an important ...

Recommended for you

Smartphones are bad for some teens, not all

February 21, 2018
Is the next generation better or worse off because of smartphones? The answer is complex and research shows it largely depends on their lives offline.

Lead and other toxic metals found in e-cigarette 'vapors': study

February 21, 2018
Significant amounts of toxic metals, including lead, leak from some e-cigarette heating coils and are present in the aerosols inhaled by users, according to a study from scientists at Johns Hopkins Bloomberg School of Public ...

Tackling health problems in the young is crucial for their children's future

February 21, 2018
A child's growth and development is affected by the health and lifestyles of their parents before pregnancy - even going back to adolescence - according to a new study by researchers at the Murdoch Children's Research Institute, ...

Why teens need up to 10 hours' sleep

February 21, 2018
Technology, other distractions and staying up late make is difficult, but researchers say teenagers need to make time for 8-10 hours of sleep a night to optimise their performance and maintain good health and wellbeing.

Electronic health records don't reduce administrative costs

February 21, 2018
The federal government thought that adopting certified electronic health record systems (EHR) would reduce administrative costs for physicians in a variety of specialties. However, a major new study conducted by researchers ...

Low-fat or low-carb? It's a draw, study finds

February 20, 2018
New evidence from a study at the Stanford University School of Medicine might dismay those who have chosen sides in the low-fat versus low-carb diet debate.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.