Can social media solve the US healthcare crisis?

May 10, 2012, Inderscience Publishers

The creation of a social media videoconferencing platform geared towards healthcare might pave the way for enhanced use of social media in the world of healthcare according to a study published this month in the International Journal of Electronic Finance.

Peter DeVries of the Department of Finance, , and CIS, at the University of Houston – Downtown, explains that despite the advent of social media tools and accessible mobile communications devices, the patient-doctor relationship has changed little. DeVries suggests that innovative use of social media might improve that relationship as well as the healthcare industry as a whole not only by reducing inefficiencies but by making healthcare provision and advice more immediate and engaging at lower cost. DeVries suggests that from the perspective of healthcare providers social media might also open up new revenue streams that could bolster an industry currently in economic turmoil.

DeVries points out that many industries are using social media to improve the customer and user experience and to provide social interaction among like-minded individuals. The popularity of Twitter and Facebook, which is fast approaching 1 billion worldwide users, is testament to the power social media might wield and the opportunities it could bring. "We are seeing companies linking to social media sites from their corporate websites to form closer relationships with their customers," says DeVries. In his paper, he offers healthcare providers several pointers as to how they might engage their customers, the , through social media with a view to not only improving medical provision but improving the company finances too.

Two aspects of social media that might revolutionize healthcare provision lie in the relationships between patients, the relationships between and perhaps most importantly the relationships between the two. If can enable patients to share information with other patients and to gain knowledge and at the same time give physicians the ability to share and learn from their peers more readily, then the meshing of these two threads could make for better informed connections between patients and their physicians too.

DeVries cites the Association of American Medical Colleges on how there is likely to be a 124,000 shortfall of full-time physicians in the USA by 2025, while there will be a need for almost 140,000 family physicians by 2020 if Americans are to have adequate access to primary healthcare.

The projected shortage of physicians demands innovation in the healthcare industry, says DeVries. "Doctors and hospitals must find ways to provide healthcare in more productive and efficient ways," he adds. "If a growing number of patients are finding themselves as users of Web 2.0, then Web 2.0 might be the answer to alleviate the forecasted overcrowding."

Explore further: Researchers recommend 'dual citizenship' on social media

More information: DeVries, "Electronic social media in the healthcare industry" in International Journal of Electronic Finance, 2012, 6, 49-61

Related Stories

Researchers recommend 'dual citizenship' on social media

April 18, 2011
With ubiquitous social media sites like Facebook and Twitter blurring private and professional lines, there is an increasing need for physicians to create a healthy distance between their work and home online identities, ...

Social media has role in delivery of healthcare but patients should proceed with caution

October 31, 2011
Social networking sites like Facebook and YouTube can be powerful platforms to deliver and receive healthcare information, especially for patients and caregivers who are increasingly going online to connect and share experiences ...

Recommended for you

Sleep better, lose weight?

January 17, 2018
(HealthDay)—Sleeplessness could cost you when it's time to stand on your bathroom scale, a new British study suggests.

Who uses phone apps to track sleep habits? Mostly the healthy and wealthy in US

January 16, 2018
The profile of most Americans who use popular mobile phone apps that track sleep habits is that they are relatively affluent, claim to eat well, and say they are in good health, even if some of them tend to smoke.

Improvements in mortality rates are slowed by rise in obesity in the United States

January 15, 2018
With countless medical advances and efforts to curb smoking, one might expect that life expectancy in the United States would improve. Yet according to recent studies, there's been a reduction in the rate of improvement in ...

Teens likely to crave junk food after watching TV ads

January 15, 2018
Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by Cancer Research UK.

Can muesli help against arthritis?

January 15, 2018
It is well known that healthy eating increases a general sense of wellbeing. Researchers at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) have now discovered that a fibre-rich diet can have a positive influence ...

Your dishwasher is not as sterile as you think

January 13, 2018
(HealthDay)—Your dishwasher may get those plates spotless, but it is also probably teeming with bacteria and fungus, a new study suggests.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.