Warning labels might curb binge drinking in high-risk youth

October 5, 2012, University of Western Australia

Warning labels may help curb binge drinking of "alcopops" or pre-mixed alcoholic drinks by high-risk young Australians, according to new research at The University of Western Australia.

Assistant Professor Wade Jarvis and Professor Simone Pettigrew, from the UWA Business School, examined the impact of brand, alcohol content, and warning statements on the pre-mixed alcoholic drink purchase choices of people aged 18 to 25 years old.

They found that, over time, alcohol warning statements could influence .

"In the 2007 National Drug Strategy Household Survey, around 40 per cent of 14-19-year-olds and 60 per cent of 20-29-year-olds reported consuming alcohol at risky or high-risk levels at least once in the previous 12 months," Assistant Professor Jarvis said.

"Our study found that messages on drink labels can influence buying behaviour - but the impact varies."

The UWA study's 300 participants were each asked to make a series of decisions around their preferences for different alcoholic drinks. Each choice required participants to choose between various combinations of brands, alcohol content levels and warning statements.

Researchers used the results to divide responses into five clear classes, or groups, each with certain preferences around brands, levels and alcohol warning statements.

One clear trend was the deterrent effect of negatively framed messages around health.

"Given recent discussion about using positive statements to influence youth, our results actually showed negative messages worked better, particularly for three groups of heavier drinkers," Assistant Professor Jarvis said.

"We also found that moderate drinkers saw any statement positively, an important result because it suggests that warning statements can reinforce moderate behaviour.

"However, some warnings had unintended results with heavier-drinking females who used positive messages such as "make sure you're okay to drive" to reinforce riskier behaviour.

"This may be because if the context is not relevant, (eg: I'm not driving tonight) females may overcompensate by choosing higher-alcohol drinks.

"However, negative warnings about health consequences mostly had the desired outcome for both heavier drinkers and ." "The relative influence of statement type on young drinkers' stated choices", by Assistant Professor Wade Jarvis and Professor Simone Pettigrew, is published in the journal Food Quality and Preference.

Explore further: Alcohol brands influence teen drinking preferences

More information: www.sciencedirect.com/science/ … ii/S095032931200167X

Related Stories

Alcohol brands influence teen drinking preferences

July 6, 2011
American adolescents are hitting the hard stuff, according to a new report from Dartmouth Medical School and the Johns Hopkins Bloomberg School of Public Health published in the July issue of the journal Archives of Pediatrics ...

Alcohol consumption greatly increases serious injury risk for heavy and moderate drinkers

October 14, 2011
Researchers know that alcohol impairs coordination and the ability to perceive and respond to hazards, and that hangovers impair neurocognitive performance and psychomotor vigilance. This study closely examined alcohol-related ...

The effect of occasional binge drinking on heart disease and mortality among moderate drinkers

February 2, 2012
Most studies have found that binge drinking is associated with a loss of alcohol's protective effect against ischemic heart disease (IHD) and most studies have found an increase of coronary risk among binge drinkers.

Drinking until you forget leads to injuries for college kids

July 11, 2011
"I don't remember how I got home from the party." This could be a text from last night to one hard-partying college student from another.

Recommended for you

Who uses phone apps to track sleep habits? Mostly the healthy and wealthy in US

January 16, 2018
The profile of most Americans who use popular mobile phone apps that track sleep habits is that they are relatively affluent, claim to eat well, and say they are in good health, even if some of them tend to smoke.

Improvements in mortality rates are slowed by rise in obesity in the United States

January 15, 2018
With countless medical advances and efforts to curb smoking, one might expect that life expectancy in the United States would improve. Yet according to recent studies, there's been a reduction in the rate of improvement in ...

Teens likely to crave junk food after watching TV ads

January 15, 2018
Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by Cancer Research UK.

Can muesli help against arthritis?

January 15, 2018
It is well known that healthy eating increases a general sense of wellbeing. Researchers at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) have now discovered that a fibre-rich diet can have a positive influence ...

Your dishwasher is not as sterile as you think

January 13, 2018
(HealthDay)—Your dishwasher may get those plates spotless, but it is also probably teeming with bacteria and fungus, a new study suggests.

Study reveals what sleep talkers have to say

January 12, 2018
A team of researchers with members from several institutions in France has conducted a study regarding sleep talking and has found that most sleep talking is not only negative in nature, but involves a large amount of swearing. ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.