New FDA survey to assess doc attitudes on DTC advertising

May 13, 2013
New FDA survey to assess doc attitudes on DTC advertising
The U.S. Food and Drug Administration plans to conduct a new survey involving 2,000 health care professionals to examine their views on direct-to-consumer advertising of prescription medications. The survey has been approved by the White House Office of Management and Budget.

(HealthDay)—The U.S. Food and Drug Administration plans to conduct a new survey involving 2,000 health care professionals to examine their views on direct-to-consumer (DTC) advertising of prescription medications. The survey has been approved by the White House Office of Management and Budget.

A recent survey, conducted by CMI/Compass and involving 140 physicians, indicates that approximately 70 percent of doctors believe DTC advertising should be scaled back or eliminated. However, 48 percent of physicians agree or somewhat agree that DTC advertising informs, educates, and empowers patients; 68 percent agree or somewhat agree that DTC advertising encourages patients to contact a doctor. Furthermore, 52 percent of doctors believe DTC advertising removes the stigma linked with certain conditions.

The FDA survey will be conducted among 2,000 , including 500 , 500 specialists, 500 , and 500 physician assistants. Due to inclusion of non-physicians, the outcome is likely to vary, but the survey will not be completed until March 2015.

Based on the CMI/Compass survey, "65 percent says DTC ads lead to inappropriate prescribing; 51 percent agree the ads waste appointment time; 65 [percent] believe DTC advertising is not 'rigorously regulated;' and 78 [percent] agree that DTC advertising, ultimately, increases the cost of health care."

Explore further: Vandetanib almost doubles progression free survival in patients with thyroid cancer

More information: More Information

Related Stories

Vandetanib almost doubles progression free survival in patients with thyroid cancer

August 13, 2012
Results of a phase 2 randomised trial for patients with advanced differentiated thyroid cancer (DTC) show that those treated with the oral targeted agent vandetanib survived without the disease getting worse for almost twice ...

Study finds that 'Big Pharma' fails at self-policing ED drug advertising

February 15, 2013
The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively block new Federal regulation, a study released ...

ACPE survey finds skepticism relating to online doc ratings

January 25, 2013
(HealthDay)—Physicians are skeptical of online ratings, and believe that few patients use them, according to a survey published by the American College of Physician Executives (ACPE).

Physicians admit feeling under qualified and lacking necessary education to treat obesity

December 20, 2012
Your primary care physician may be your first choice for assistance with most health-related issues, but according a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health, primary care physicians ...

Recommended for you

Women run faster after taking newly developed supplement, study finds

January 19, 2018
A new study found that women who took a specially prepared blend of minerals and nutrients for a month saw their 3-mile run times drop by almost a minute.

Americans are getting more sleep

January 19, 2018
Although more than one in three Americans still don't get enough sleep, a new analysis shows first signs of success in the fight for more shut eye. According to data from 181,335 respondents aged 15 and older who participated ...

Wine is good for you—to a point

January 18, 2018
The Mediterranean diet has become synonymous with healthy eating, but there's one thing in it that stands out: It's cool to drink wine.

Sleep better, lose weight?

January 17, 2018
(HealthDay)—Sleeplessness could cost you when it's time to stand on your bathroom scale, a new British study suggests.

Who uses phone apps to track sleep habits? Mostly the healthy and wealthy in US

January 16, 2018
The profile of most Americans who use popular mobile phone apps that track sleep habits is that they are relatively affluent, claim to eat well, and say they are in good health, even if some of them tend to smoke.

Improvements in mortality rates are slowed by rise in obesity in the United States

January 15, 2018
With countless medical advances and efforts to curb smoking, one might expect that life expectancy in the United States would improve. Yet according to recent studies, there's been a reduction in the rate of improvement in ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.