New FDA survey to assess doc attitudes on DTC advertising

May 13, 2013
New FDA survey to assess doc attitudes on DTC advertising
The U.S. Food and Drug Administration plans to conduct a new survey involving 2,000 health care professionals to examine their views on direct-to-consumer advertising of prescription medications. The survey has been approved by the White House Office of Management and Budget.

(HealthDay)—The U.S. Food and Drug Administration plans to conduct a new survey involving 2,000 health care professionals to examine their views on direct-to-consumer (DTC) advertising of prescription medications. The survey has been approved by the White House Office of Management and Budget.

A recent survey, conducted by CMI/Compass and involving 140 physicians, indicates that approximately 70 percent of doctors believe DTC advertising should be scaled back or eliminated. However, 48 percent of physicians agree or somewhat agree that DTC advertising informs, educates, and empowers patients; 68 percent agree or somewhat agree that DTC advertising encourages patients to contact a doctor. Furthermore, 52 percent of doctors believe DTC advertising removes the stigma linked with certain conditions.

The FDA survey will be conducted among 2,000 , including 500 , 500 specialists, 500 , and 500 physician assistants. Due to inclusion of non-physicians, the outcome is likely to vary, but the survey will not be completed until March 2015.

Based on the CMI/Compass survey, "65 percent says DTC ads lead to inappropriate prescribing; 51 percent agree the ads waste appointment time; 65 [percent] believe DTC advertising is not 'rigorously regulated;' and 78 [percent] agree that DTC advertising, ultimately, increases the cost of health care."

Explore further: Vandetanib almost doubles progression free survival in patients with thyroid cancer

More information: More Information

Related Stories

Vandetanib almost doubles progression free survival in patients with thyroid cancer

August 13, 2012
Results of a phase 2 randomised trial for patients with advanced differentiated thyroid cancer (DTC) show that those treated with the oral targeted agent vandetanib survived without the disease getting worse for almost twice ...

Study finds that 'Big Pharma' fails at self-policing ED drug advertising

February 15, 2013
The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively block new Federal regulation, a study released ...

ACPE survey finds skepticism relating to online doc ratings

January 25, 2013
(HealthDay)—Physicians are skeptical of online ratings, and believe that few patients use them, according to a survey published by the American College of Physician Executives (ACPE).

Physicians admit feeling under qualified and lacking necessary education to treat obesity

December 20, 2012
Your primary care physician may be your first choice for assistance with most health-related issues, but according a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health, primary care physicians ...

Recommended for you

Artificial light from digital devices lessens sleep quality

July 28, 2017
There's no doubt we love our digital devices at all hours, including after the sun goes down. Who hasn't snuggled up with a smart phone, tablet or watched their flat screen TV from the comfort of bed? A new study by researchers ...

Study finds walnuts may promote health by changing gut bacteria

July 28, 2017
Research led by Lauri Byerley, PhD, RD, Research Associate Professor of Physiology at LSU Health New Orleans School of Medicine, has found that walnuts in the diet change the makeup of bacteria in the gut, which suggests ...

Dulled taste may prompt more calories on path to obesity

July 28, 2017
Cornell University food scientists have found that people with a diminished ability to taste food choose sweeter - and likely higher-calorie - fare. This could put people on the path to gaining weight.

Could insufficient sleep be adding centimeters to your waistline?

July 27, 2017
Adults in the UK who have poor sleep patterns are more likely to be overweight and obese and have poorer metabolic health, according to a new study.

Vitamin E-deficient embryos are cognitively impaired even after diet improves

July 27, 2017
Zebrafish deficient in vitamin E produce offspring beset by behavioral impairment and metabolic problems, new research at Oregon State University shows.

The role of dosage in assessing risk of hormone therapy for menopause

July 27, 2017
When it comes to assessing the risk of estrogen therapy for menopause, how the therapy is delivered—taking a pill versus wearing a patch on one's skin—doesn't affect risk or benefit, researchers at UCLA and elsewhere ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.