Personality traits can be inferred from social media use

July 11, 2013
Personality traits can be inferred from social media use
Certain personality traits can be inferred from social media postings, according to a study published in the June issue of Cyberpsychology, Behavior, and Social Networking.

(HealthDay)—Certain personality traits can be inferred from social media postings, according to a study published in the June issue of Cyberpsychology, Behavior, and Social Networking.

J. William Stoughton, from North Carolina State University in Raleigh, and colleagues investigated whether job applicants' personality characteristics are reflected in the content of their social media postings. Participants included 175 job applicants. Traditional were compared with self-reported social media content, relating to photos and text-based references to alcohol and drug use and criticisms of superiors and peers.

The researchers found that extraverted candidates were likely to post material relating to alcohol and drugs. Online badmouthing behaviors were more likely among candidates low in agreeableness. The evidence was mixed concerning the relationships between conscientiousness and the outcomes of interest.

"For organizational researchers and others, questions have been raised about whether personality can be assessed based on an individual's Facebook page," the authors write. "While this study's regression models demonstrated modest variance explained, results suggest that inferring certain from social media postings may be a viable area for further scientific study."

Explore further: Companies look at wrong things when using Facebook to screen job applicants

More information: Abstract
Full Text (subscription or payment may be required)

Related Stories

Recommended for you

The great unknown—risk-taking behaviour in adolescents

January 19, 2017

Adolescents are more likely to ignore information that could prompt them to rethink risky decisions. This may explain why information campaigns on risky behaviors such as drug abuse tend to have only limited success. These ...

Mandarin makes you more musical?

January 18, 2017

Mandarin makes you more musical - and at a much earlier age than previously thought. That's the suggestion of a new study from the University of California San Diego. But hold on there, overachiever parents, don't' rush just ...

Adoptees advantaged by birth language memory

January 18, 2017

Language learning very early on in life can be subconsciously retained even when no conscious knowledge of the early experience remains. The subconscious knowledge can then be tapped to speed up learning of the pronunciation ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.