Ethics of the commercialization of plastic surgery considered

October 4, 2013
Ethics of the commercialization of plastic surgery considered
Despite the increasing commercialization of plastic surgery, surgeons have a responsibility to provide individualized treatment to each patient, according to a study published in the September issue of the Aesthetic Surgery Journal.

(HealthDay)—Despite the increasing commercialization of plastic surgery, surgeons have a responsibility to provide individualized treatment to each patient, according to a study published in the September issue of the Aesthetic Surgery Journal.

Noting that has recently been treated as a commercial product and marketed directly to the public, Eric Swanson, M.D., from private practice in Leawood, Kan., discusses the ethical challenges relating to this business practice and its implication on and .

Swanson notes that the corporate model uses a procedure-driven marketing approach, where patients are recommended for surgery before meeting a physician. Plastic surgeons promote products which do not necessarily offer any for the patient but hold a marketing advantage. The use of corporate marketing often understates surgical complication rates, and corporate models may pose safety issues. Patients' safety and education should take precedence over business concerns. Plastic surgeons have a responsibility to provide the truth and professionalism; ideals should not be set aside for the financial security offered by commercial entities. Given the uniqueness of patients, and of surgeons' capabilities, techniques must be individualized.

"Our surgical training is a privilege to be honored by refusing to settle for something less than our ideals," Swanson writes. "Trademarked labels and gadgets will come and go; only a few will prove to be genuine advancements, and seldom more important than the surgeon's expertise."

Explore further: Combined liposuction/tummy tuck offers best of both procedures

More information: Abstract
Full Text (subscription or payment may be required)
Editorial

Related Stories

Recommended for you

Scientists 3-D print human of the future

December 29, 2016

Interactive 3-D models of human joints, showing how common medical complaints have arisen and how we are likely to evolve in the future, have been created at Oxford University.

An eye on young specialists' success

December 5, 2016

Graduates from several medical and surgical specialties are having difficulty securing practice opportunities, especially in specialties dependent upon limited resources, according to new research from Queen's ophthalmologist ...

'Halo' effect common after lasik eye surgery

December 3, 2016

(HealthDay)—Nine out of 10 Lasik laser eye surgery patients report satisfaction afterwards. But a sizable percentage experience new visual disturbances—like seeing halos around lights—up to six months after the procedure, ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.