Tips provided for leveraging social media

Tips provided for leveraging social media

(HealthDay)—During a presentation at the 2016 American Medical Association Annual Meeting, Kevin Pho, M.D., founder and editor of the popular physician blog KevinMD, shared insights into making a difference in health care through use of social media.

Pho realized the potential of social media for connecting with patients after writing a blog post relating to a major drug recall. Seven of 10 look for health information, specifically for information on diagnosis and , but much of the information available is unreliable and inaccurate. Social media allows physicians to be filters that can differentiate between correct and incorrect information.

In addition, Pho discussed the importance of social media in defining an online reputation. The best way to establish an online presence is to create content and control the top listings in search engines. Pho recommends getting a bio and headshot, personalizing the relevant page from a physician-rating site, and creating a profile on professional social networking sites.

"The biggest risk of social media is not using it at all in ," Pho said during the presentation. "We need to realize social media's power to connect and be heard. It's a responsibility we must embrace; it's an opportunity we cannot miss. So let's use , change the world, and make that difference in health care."


Explore further

AAFP recommends doctors explore use of social media

More information: More Information

Copyright © 2016 HealthDay. All rights reserved.

Citation: Tips provided for leveraging social media (2016, June 22) retrieved 19 September 2019 from https://medicalxpress.com/news/2016-06-leveraging-social-media.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
8 shares

Feedback to editors

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more