Industry steps up efforts to minimise impact of open display tobacco product ban

July 31, 2017
Credit: CC0 Public Domain

Tobacco companies have stepped up efforts to minimise the impact of the open display ban on their products in convenience stores or 'corner shops' in Scotland, by offering retailers a new range of incentives to prioritise their brands, reveals research published online in the journal Tobacco Control.

Scotland banned all point of sale displays of in supermarkets with more than 280 m2 of retail space in 2013, and in small shops from 2015 onwards.

But prompted by reports that were using financial incentives to try and minimise the impact of the ban in Canada and Australia, the researchers wanted to see if similar practices were going on in Scottish 'corner shops'/.

They therefore interviewed 24 small independent high-street selling tobacco in four Scottish communities in June-July 2015 and June-July 2016—before the introduction of regulations.

The retailers comprised grocery convenience stores; confectioners/tobacconists/newsagents; off-licences (liquor stores); petrol station/garage forecourt shops; and fast food outlets.

Retailers described being offered, and benefiting from, a range of financial and other incentives, usually via tobacco company sales reps, in return for a range of preferential practices.

These included retaining a tobacco unit (gantry); maintaining stock availability; positioning products according to specified layouts, known as planograms, to maximise eye level contact or prominence; a push on sales; trialling new stock; and particular brand promotions.

Incentives were often incorporated into existing 'partnership' or 'loyalty' schemes, with points redeemable against cash or gifts, including hospitality, iPads, and business equipment.

Some of the retailers received 'slotting fees'—a cash bonus for keeping a gantry in their store.

And as part of one particular brand promotion, some retailers were told by the company rep that they would be visited by a 'mystery shopper' over the next few weeks who would ask for a rival brand. Retailers who instead recommended another that the company wanted to promote would be rewarded with a lump sum.

Most of the retailers (17/24) were given tobacco company assistance before the ban took effect to adapt their gantries to comply with the legislation, which requires tobacco products to be kept out of plain sight in units behind doors or roll down covers.

The researchers acknowledge that their sample was small, and not necessarily representative of retailers across Scotland.

But given that most of the retailers questioned had taken part in at least one practice, this suggests that "the strategies identified in our study are likely to be adopted in other countries with, or planning to implement, a display ban," they warn.

They point out that the practice of offering retailers 'rewards' to promote and sell tobacco products isn't new. But what is new is the way in which tobacco companies have adapted these practices "to work within the context of the display ban," coming up with a range of new marketing strategies and tools designed to maintain the visibility of tobacco.

"The rationale for bans on tobacco promotions and displays at point of sale is to reduce the ability of tobacco companies to exploit the retail environment in this way," they write. "However, this study demonstrates that display bans do not prevent [them] from attempting to exert influence on retailers via their sales reps."

This influence might be even more critical in the era of plain packaging, they suggest, adding that one way of putting a stop to this would be to explicitly ban payments to retailers, along with reducing the number of shops selling tobacco in any given area, banning sales near schools, and offering retailers incentives to stop selling .

Explore further: Shops openly flouting tobacco sales ban near schools in China

More information: Tobacco companies' use of retailer incentives after a ban on point-of-sale tobacco displays in Scotland, Tobacco Control, DOI: 10.1136/tobaccocontrol-2017-053274 , DOI: 10.1136/tobaccocontrol-2017-053724

Related Stories

Shops openly flouting tobacco sales ban near schools in China

July 25, 2016
Retailers are openly flouting the ban on tobacco sales near schools in Changsha, the capital of Hunan province in South-Central China, reveals research published online in the journal Tobacco Control.

Banning tobacco sales near schools could reduce socioeconomic disparities, new study shows

August 26, 2016
Banning tobacco sales within 1,000 feet of schools could reduce socioeconomic and racial/ethnic disparities in tobacco density across neighborhoods, according to a study being published today in the journal Nicotine & Tobacco ...

Teens living close to high number of tobacco shops more likely to smoke

November 5, 2014
Teenagers are much more likely to take up smoking if they live in neighbourhoods with a large number of shops that sell tobacco products, a study suggests.

Tobacco display bans may lower smoking rates: Australia study

October 7, 2014
Smoking rates have dropped among young Australians in recent years, and research released Tuesday suggests that banning tobacco displays from shops is a factor.

Adherence is generally high to tobacco control act provisions

April 11, 2013
(HealthDay)—Tobacco retailers are generally adherent to all provisions of the Tobacco Control Act, according to a study published in April issue of the U.S. Centers for Disease Control and Prevention's Preventing Chronic ...

San Francisco to ban sales of vaping flavored liquid

June 21, 2017
San Francisco city supervisors unanimously approved a measure Tuesday that bans the sale of flavored nicotine-laced liquid used in electronic cigarettes and flavored tobacco products—with city supervisors saying nicotine ...

Recommended for you

Hormone therapy in the menopause transition did not increase stroke risk

November 24, 2017
Postmenopausal hormone therapy is not associated with increased risk of stroke, provided that it is started early, according to a report from Karolinska Institutet published in the journal PLOS Medicine.

When traveling on public transport, you may want to cover your ears

November 22, 2017
The noise levels commuters are exposed to while using public transport or while biking, could induce hearing loss if experienced repeatedly and over long periods of time, according to a study published in the open access ...

Different types of alcohol elicit different emotional responses

November 22, 2017
Different types of alcohol elicit different emotional responses, but spirits are most frequently associated with feelings of aggression, suggests research published in the online journal BMJ Open.

Air pollution linked to poorer quality sperm

November 22, 2017
Air pollution, particularly levels of fine particulate matter (PM2.5), is associated with poorer quality sperm, suggests research published online in Occupational & Environmental Medicine.

Sunrise and sunset guide daily activities of city-dwellers

November 21, 2017
Despite artificial lightning and social conventions, the dynamics of daylight still influence the daily activities of people living in modern, urban environments, according to new research published in PLOS Computational ...

Older men need more protein to maintain muscles

November 21, 2017
The amount of protein recommended by international guidelines is not sufficient to maintain muscle size and strength in older men, according to a new study.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.