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Espresso yourself: Wearable tech measures emotional responses to coffee

Espresso yourself: Wearable tech measures emotional responses to coffee
An example of panelist monitored during electroencephalogram recording at the International Coffee Tasting 2022, Summer Session, hosted at the Mumac Academy premises in Binasco, Milan, Italy, in July 2022. Credit: National Research Council of Italy

Researchers in Italy have introduced a novel approach for assessing the quality of coffee. In a pioneering new study, they have demonstrated the feasibility of using wearable technology to measure the emotional responses of coffee experts during tastings.

Published in the Journal of the Science of Food and Agriculture, the study provides an innovative solution for reducing judgment biases that can result from traditional and more subjective methods of coffee quality assessment.

Coffee is one of the most popular and widely consumed beverages in the world, with a growing number of enthusiasts worldwide. Traditionally, the assessment of coffee properties has relied on trained panelists and standardized questionnaires, leading to potential biases. However, this study marks the first instance in where wearable sensors have been employed to examine the implicit emotional responses of experienced coffee judges.

"This research could open a new perspective into sensory analysis of coffee tasting," noted Lucia Billeci, a researcher at the Institute of Clinical Physiology of the National Research Council of Italy (IFC-CNR), and corresponding author of the study. "Aside from the usual questionnaires, panelists and judges could be equipped by minimally invasive devices and can be monitored in terms of the emotions triggering physiological responses."

To monitor , the team equipped judges at an international coffee tasting competition in Milan, Italy, with sensors for measuring the electrical activity of the heart, brain and skin.

Alessandro Tonacci, a at IFC-CNR, and lead author on the study, explained the significance of the biomedical signals measured.

"We used the electrocardiographic (ECG) signal, the Galvanic Skin Response (GSR) and the electroencephalographic signal (EEG). The ECG measures the electrical activity of the cardiac muscle and is able to provide information about the autonomic nervous system branches, which are in charge for arousal and relaxation, respectively.

"The GSR is related to the electrical activity of the human skin, correlated with , and is under direct control of the sympathetic nervous system. Finally, the EEG measures the electrical activity of the brain, measured at the scalp level, and provides information about the activation and connectivity of and between specific brain areas."

The findings revealed significant correlations between these biomedical signals and data obtained from conventional questionnaires across all sensory domains, confirming the viability of the approach for enhancing the quality assessment of coffee.

Billeci noted that the results could have broader implications within the field of neuromarketing. "This approach, coupled with the ongoing advancement of artificial intelligence tools, holds the potential to guide consumers in selecting coffee blends that are more emotionally satisfying. Ultimately, it could also influence users to choose more ethical and sustainable products, while maintaining high levels of sensory satisfaction," she said.

The team is now looking to attract funding to carry out other investigations in specific use case scenarios related to and distribution, as well as looking beyond coffee. "We are now conducting other investigations on different biological matrices related to food and drinks, for example in some particular wines," noted Billeci.

More information: Alessandro Tonacci et al, Taste the emotions: pilot for a novel, sensorsā€based approach to emotional analysis during coffee tasting, Journal of the Science of Food and Agriculture (2023). DOI: 10.1002/jsfa.13172

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Citation: Espresso yourself: Wearable tech measures emotional responses to coffee (2024, March 6) retrieved 22 April 2024 from https://medicalxpress.com/news/2024-03-espresso-wearable-tech-emotional-responses.html
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