Neuroscience

Unhealthy behaviors trigger same brain responses as bad smells

Unhealthy behaviors trigger moral judgments that are similar to the basic emotions that contribute to our ability to survive. Two hypotheses are prevalent in the current scientific literature as to the identity of these emotions. ...

Neuroscience

Your nose knows when it comes to stronger memories

Memories are stronger when the original experiences are accompanied by unpleasant odors, a team of researchers has found. The study broadens our understanding of what can drive Pavlovian responses and points to how negative ...