Brands spend millions of dollars endorsing celebrities, including sports and movie stars, and when they get it right, it can be a powerful marketing tool – think Michael Jordan and Nike, George Clooney and Nespresso, or ...
May 29, 2018
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Forest Institute doctoral student Gage Stermensky II recently conducted a study on consumer attitudes towards healthcare reform and the use of social media. More than 1,000 participants from around the US, of various ages, ...
Jul 11, 2012
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For years, marketers and other commercial data-miners have been using Twitter's vast database of "tweets" to gauge consumer attitudes and track events. Now medical researchers are getting in on the trend. Researchers from ...
Sep 28, 2016
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The vast majority of consumers recognize that multivitamins, calcium and/or vitamin D supplements can help fill nutrient gaps but should not be viewed as replacements for a healthy diet, according to a new survey conducted ...
Jul 1, 2015
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Consumers say that they may buy "hybrid meat" products that combine meat and other ingredients, but only if they include whole plant-based foods such as onions, according to new research.
Nov 19, 2020
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