A new study by North Carolina State University researchers found that people often considered the look, texture and, occasionally, the smell of two assistive devices—compression gloves and a knee brace—in online reviews ...
Sep 7, 2022
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Sales of cigars using the "natural" descriptor are increasing, according to Rutgers researchers.
Jun 8, 2022
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Brands spend millions of dollars endorsing celebrities, including sports and movie stars, and when they get it right, it can be a powerful marketing tool – think Michael Jordan and Nike, George Clooney and Nespresso, or ...
May 29, 2018
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(HealthDay)—Most U.S. consumers want to have full access to their electronic medical records (EMR), and 41 percent would be willing to switch doctors to gain access, according to a survey published by Accenture.
Sep 23, 2013
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Parents may have some new motivations to serve their kids vegetables. A new Cornell University study, published in Public Health Nutrition, found that by simply serving vegetables with dinner, the main course would taste ...
Nov 27, 2012
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How do sexual cues affect consumer behavior? New research from USC Marshall School of Business Assistant Professor of Marketing Kyu Kim and Gal Zauberman, associate professor of marketing at The Wharton School at the University ...
Jul 26, 2012
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When grabbing a coffee mug out of a cluttered cabinet or choosing a pen to quickly sign a document, what brain processes guide your choices?
May 23, 2012
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