The stronger our memory is of a certain food, the more likely we are to choose it - even if it is the more unattractive option. Psychologists at the University of Basel conducted a study on how memory influences our choices ...
May 21, 2015
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Our decisions can be pictured in the brain. Scientists at the University of Zurich were able to show in a recent study which areas are most active in decision making. Often the so-called prefrontal cortex not only apparently ...
Nov 26, 2014
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Columbia University Medical Center (CUMC) researchers have found that decision-making accuracy can be improved by postponing the onset of a decision by a mere fraction of a second. The results could further our understanding ...
Mar 7, 2014
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(Medical Xpress)—Chronic worriers are more likely to use analytical thought processes when making decisions rather than relying on 'gut instincts', according to a new University of Sussex study published this week.
Aug 29, 2013
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Decision-making is an inevitable part of the human experience, and one of the most mysterious. For centuries, scientists have studied how we go about the difficult task of choosing A or B, left or right, North or South—and ...
Nov 8, 2012
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Why do our brains make more mistakes when we act quickly? A new study demonstrates how the brain follows Ben Franklin's famous dictum, "Take time for all things: great haste makes great waste."
Nov 7, 2012
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(Phys.org)—People who view their relationships as secure have less need to consider many options when making choices about purchases, a new University of Michigan study shows.
Aug 27, 2012
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The frontal lobes are the largest part of the human brain, and thought to be the part that expanded most during human evolution. Damage to the frontal lobes—which are located just behind and above the eyes—can result ...
Aug 21, 2012
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Researchers at the University of Iowa, together with colleagues from the California Institute of Technology and New York University, have discovered how a part of the brain helps predict future events from past experiences. ...
Jun 19, 2012
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(Medical Xpress) -- Tests exist for evaluating personality, intelligence and memory. However, up to now, it was not easily possible to find out how good someone is at making decisions in risky situations.
Apr 11, 2012
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